a new concept for cinema spectatorship directly responding to current passive ways in which we as society have chosen to consume film. With the goal for the customer to feel at home as they would consuming film at home.
FIRSTLY STARTING OFF THE PROJECT WITH HISTORICAL BASED RESEARCH TO GAIN A BETTER INSIGHT INTO FILM AND HOW THE INDUSTRY DEVELOPED THROUGH TECHNOLOGICAL ADVANCEMENTS AND SOCIETAL SHIFTS.
historical research led me into newer technologies and film distribution in the 21st century, specifically the streaming era. this would change the way we spectate, consume and create film.
i looked into social development in the 21st century and compared this with earlier eras in cinematic developments. as society we all strive for gratification its why we do what we do and make the decisions we make. i used a 6 steps to instant gratification diagram and changed this in the perspective of cinema and film to
further research took me to social and economic reasons which we as a society engage in cinema, through physical research from cinema specific magazines to practise based research with user journey maps to help understand current audiences and reasons as to why they chose to go to the cinema over streaming at home.
I TOOK MYSELF DOWN THE PHYSICAL APPEARANCE OF THE CINEMA AND THE EXPERIENCE AND MEMORIES WHICH CINEMA CREATES VISUALLY AND THROUGH SOCIAL COMMUNICATION. I HAD ALSO LOOKED INTO CURRENT CINEMAS FROM COMMERCIAL TO INDEPENDENT TO SEE WHAT IS CURRENTLY BEING OFFERED TO AUDIENCES WHICH DIFFERENTIATES THE EXPERIENCE WHICH DEFINES THE CUSTOMERS CHOICE OF CINEMA.
TO START MY VISUALS I STARTED WITH THE LOGO OF A PROPOSED SOCIAL LED CINEMA, &POPCORN.
BECAUSE YOU CAN'T MISS POPCORN IN THE CINEMA
COMBINING THE AMPERSAND AND THE LETTER P GOES TOGETHER INCREDIBLY WELL, THIS INITIAL CONCEPT NEEDED MUCH NEEDED REFINEMENT BUT THE CONCEPT IS SET.
FURTHER REFINEMENT IN THE LOGO HAS SET THE START OF THE VISUALS FOR MY CINEMA SPATIAL CONCEPT. THE ABILITY FOR THE LOGO TO BE ABLE TO BE ADAPTED AND CHANGED VISUALLY ALLOWS FOR A BROAD APPROACH TO POTENTIAL MARKETING AND ADVERTISING IN DIFFERENT EVENTS AND SPACES FOR DIFFERENT WAY-FINDING AND SIGNAGE APPROACHES.
SPATIAL DESIGN CONCEPTS, ORIGINALLY BASED OF LOCAL CINEMA SPACES TO SEE HOW THE PHYSICAL SPACE WORKS FOR THE AUDIENCES AND THE PATHS WHICH THEY TAKE TO GET TO THE CINEMA AND TO THE SCREEN.
A CONCEPT TO HAVE SCREENS SPACES SEPARATED IN POP UP SCENARIOS, POTENTIALLY HAVING CERTAIN SPACES WHERE THE CUSTOMER CHOSES THE "SCREEN SIZE" WHICH HELPS WITH THE AUDIENCE TO BETTER THEIR OWN PERSONAL EXPERIENCE.
INITIALLY I STARTED TO GATHER MORE SIGNAGE IDEAS FROM LIGHTING UP A CINEMA SPACE FOR BETTER WAY-FINDING. I SOON DECIDED THAT THIS WAS FAR TO CLICHE FOR SIGNAGE AND LACKED IN POTENTIAL ENGAGEMENT.
WITH THIS I DECIDED I NEEDED TO TREAT THE CINEMA LIKE A FILM WITH CHARACTERS WHICH "CONTROL" THE STORY. THIS WOULD BE DONE BY USING CLASSIC CUTOUTS OF A CHARACTER WHICH CAN HELP GUIDE CUSTOMERS IN THE RIGHT DIRECTION IN THE CINEMA SPACE AS WELL AS THE BASE FOR ALL MARKETING AND VISUALS WITHIN THE CINEMA SPACE TO CREATE A MORE ENGAGING EXPERIENCE, WITH THE POTENTIAL FOR SIGNAGE TO BE MOVED TO MAKE SURE EACH EXPERIENCE IS DIFFERENT AND LEADS TO A MORE INTERACTIVE AUDIENCE CONCEPT.
ICONIC CHARACTER DESIGN WHICH SITS THE IMMEDIATE VISUALS WITH THE &POPCORN BRAND, WITH VISUALS WHICH GUIDE AN AUDIENCE TO WHERE THEY NEED TO BE AND WHERE THEY COULD POTENTIALLY BE. THIS ALSO ALLOWS CHARACTERS TO BE ANIMATED IN FUTURE MARKETING FOR A MORE INTERACTIVE EXPERIENCE.
THE CONCEPT WAS COMPLETED AS A PROPOSAL TO POTENTIAL INVESTORS. &POPCORN HAS THE POTENTIAL TO BE BOTH A PERMANENT AND POP UP CINEMA, WITH EXPERIENCES AVAILABLE ANYWHERE AND EVERYWHERE. SOME LIMITATIONS WITH SPACE COULD LIMIT WHICH SCREENS WOULD BE AVAILABLE IN POP UP SPACES.
I CHOSE TO GO WITH A RETRO AESTHETIC TO GIVE A FRIENDLY AMBIANCE TO THE CINEMATIC SPACE, ALLOWING A MORE RELAXED YET ENGAGING EXPERIENCE FOR THE USER.
I USED WAY-FINDING/ UX/ UI METHODS TO CONCEPTUALISE THE SIGNAGE AND VISUALS WHICH WOULD BE LAID OUT WITHIN THE MOVIE THATRE SPACE, THIS INCLUDES CHARACTERS WHICH WOULD BE CUT-OUTS TO LEAD YOU TO 3 END SCENARIOS; TICKETS, SNACKS OR SCREENS, THE 3 MAIN COMPONENTS OF CINEMA SPACE NAVIGATION FROM A USERS PERSPECTIVE.
TICKET, POPCORN & TV. EACH ONE OF THESE CHARACTERS IS A ROUTE TO SPECIFIC SECTIONS, DESIGNED TO BE 'CARDBOARD' CUT-OUTS IN THE STYLE OF MOVIE CHARACTER CUT-OUTS USUALLY FOUND WITHIN THE CINEMATIC SPACE.
EXTRA VISUALS INCLUDE POSTERS AND GRAPHICS WHICH ARE BOTH INFORMAL AND INSTRUCTIVE AS TO THE PREFERENCE OF THE CINEMATIC SPACE. EACH POSTER WOULD INCLUDE THE RELEVANT CHARACTER. ADDED TO THE CHARACTER COLLECTION WOULD BE SPECIFIC ADDITIONS FOR THIS SIGNAGE AS TO WHAT THE POSTER IS COMMUNICATING.
MY FIRST TIME ATTEMPTING TO CREATE A WORKING APP IN FIGMA, I FOUND THIS EXTREMELY COMPLICATED AS I DO NOT KNOW FULLY WHAT EACH TOOL DOES. THIS HAS BEEN A HUGE LEARNING CURVE AND SOMETHING I NEED TO MAJORLY DEVELOP TO HELP ME CONCEPTUALISE AND MOCK UP WORKING WEBSITES AND APPS. THIS IS ALSO A GREAT TOOL FOR DESIGN COLLABORATION BETWEEN BOTH CLIENTS AND TEAMS.
BELOW IS THE FINAL PROPOSAL FOR INVESTORS, I CHOSE TO CREATE THIS AS A 'BRANDING GUIDELINE' STYLE PRESENTATION. EACH PAGE SHOULD SEAMLESSLY SWITCH WITH THE USE OF COLOURS VARIATIONS. OUTLINING THE IDEA OF THE PROJECT, BRANDING, ACTUAL MOVIE THEATRE SPACE UTILISATION, USER-NAVIGATION AND WAY-FINDING METHOD AND A BRIEF OVERVIEW OF ORGANIC MARKETING WITHOUT THE USE OF SOCIAL MEDIA PLATFORMS (TO BE TESTED).
WITH THIS PROJECT I FOUND MYSELF RESEARCHING INTO A RABBIT-HOLE OF FILM HISTORY TO SOCIAL AND CULTURAL SHIFTS BOTH IN AND OUT OF CINEMA AND HOW THIS EFFECTED THE WAY WHICH WE SPECTATE FILM TODAY.
MY MOST DIFFICULT TASK WAS GETTING A WAY OF FINDING USER FEEDBACK TO GENERATE BETTER MORE REFINED IDEAS, WITH THIS I USED PREVIOUS RESEARCH PROJECTS TO GET FACTUAL INFORMATION AND VISITED THE CINEMA TO CREATE USER-JOURNEY AND EMOTION MAPS TO HELP ME UNDERSTAND THE POSITIVES AND NEGATIVES OF WHAT CURRENT CINEMA OFFERS.
