Complex simplicity, creating letterforms that define a sense of place. brief 01 of a set of 2 week mini projects which looks into the history and futures of design and place.
thanet is my home town, if you are from here you have a different sense of place and opinions to those outside of the thanetarian bubble. for me, i see this as my home town, surrounded by beaches, poverty and decay. with this, holiday makers tend not to see these disadvantages of the area and have been making this a british holiday destination for decades.
FULL OF HISTORY, THANET HAS IT ALL. I TOOK A TRIP AROUND THE COUNTY, TOOK PHOTOS OF INTERESTING TYPE FORMS, GHOST SIGNS AND PATTERNS WHICH COULD FUEL MY IDEAS.
How good would it be if the council invested a small amount into refurbishing our ghost signage, it would bring much needed colour into the forever grayscale towns.
to capture the sense of place for thanet, i had decided to keep what we already have and utilise the local signs for use as "thanet as type".
15 faces of thanet, not having a permanent style allows for the nod to ever changing environments of thanet and it's states of decay and development. for use in all thanet based marketing and advertising, posters and printed materials.
I created a frame by frame mini animation of the logos being washed out by the sea...because we live by the sea.
Imagine seeing these posters on your route to thanet, a sense of a sunny seaside town, muted retro colours (dreamland our main attraction) and of course as mentioned previously, beaches.
