JERK'N'JAM LOGO IN A PLAYFUL AND INVITING STYLE, USING COLOURS ASSOCIATED WITH JAMAICAN CULTURE AND OFCOURSE A GRILL COMBINING THE LOGO TOGETHER.
DURING THIS PROJECT I ALSO TOOK SOME PROMOTIONAL PHOTOS OF THE FOOD, USING MATERIALS AND LAYOUTS CREATED BY MW TO CREATE THE "JUICY" SHOTS.
WEBSITE MOCK UP, A REAL AND INTERACTIVE WEBSITE WAS DESIGNED BY ME USING WEBSITE BUILDERS AND MINOR CODING.
THE RESTAURANT WAS SHUT DOWN AND WEBSITE DELETED BEFORE I COULD GET SOME GOOD PRESENTATIONAL IMAGES FOR IT.
I HAD PREVIOUSLY DESIGNED FONTS AND CUSTOM LETTERS BUT HAD NEVER FULLY DIGITISED UNTIL NOW. THIS IS MY FIRST FULLY FUNCTIONAL FONT SPECIFICALLY FOR JNJ.
THE aesthetics OF THE RESTAURANT WAS CURATED AND DESIGNED BY MYSELF. USING SPRAY PAINT AND STENCILS TO FINISH OFF THE AUTHENTIC VIBE.
EACH POSTER IS A COPY OF THE ORIGINAL OR CREATED BY SCRATCH TO GIVE A JAMAICAN MUSICAL FEELING AND RUSTIC LOOK.
